This has been something that has been plowing through my mind for quite some time.
There are several reasons for it.
1) Marketability. The name I have is dull and a new name would add a much needed kick. The public needs to have a better understanding of what they are looking at upon first site and a new name can bring that to light.
2) This company name is the initials of a dead guy. Need I say more?
3) Change is progressive. In changing the name I can easily incorporate a new digital strategy into my marketing by creating a new website and fully utilizing SEO. My current website is built on dead technology.
4) My client base right now is such that a transformation will be seamless. When things get super crazy again it will be harder to do.
I have weighed the pro's and cons and the pro's win by a land slide. As a matter of fact the only con I have is that it will cost some money to set things up such as a new domain name, having a site built and implementing the new strategy.
After a lot of thought on the topic I think it is easier to start from scratch as opposed to trying to revamp the old.
I have to admit that it is a daunting task and it makes me a little nervous, so must mean it's good and the right thing to do.